Personal Branding in a Corporate environment?

I understood the power of branding as early as elementary school.

Before geography class, I set about doing my homework—I quickly traced a map of our country and its neighbors in my notebook according to the assignment. I tastefully colored each area and labeled it in elegant cursive. The teacher was thrilled. It was a lesson for me that presentation matters.

Later, I always prepared for meetings with clients not only strategically, but also aesthetically. I realized that it's not just what I say that matters, but how I say it. It was clear that logical arguments don't always win, but often it's the mood of the meeting that decides.

I have always cared about who I associate my name with, whether I was running my own business, employed, or working on side projects. I was never interested in quantity (of contacts), but rather in the quality of relationships, harmony, meaningfulness, and the ability to achieve win-win cooperation. When I compromised, it never lasted long.

Even during my time in corporations, I chose my own path—which was not always received with enthusiasm. It was an interesting experience for me. Thanks to the fact that I cultivated my personal brand (regardless of the current situation) and a network of quality contacts throughout, I always had and still have interesting professional opportunities.

That's why I know that investing in your personal brand pays off, no matter where or how you work.

Lucie NAVARO

Signature Branding Agency

Founder