I imagined her as an ethereal yoga teacher. That’s how she presented herself on her initial website. Tender colours, soft elements, dreamy photos, delicate design. Instead, I opened the door to a powerful woman with shining eyes. Incarnated passion. The dissonance between her online image and her true presence was almost shocking! These mixed signals - just like in dating - confuse potential clients. When we uncovered her #WHY, her true essence, everything suddenly made sense